Perspective

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Business, Technology, Equipment, Perspective

Perspective: Augmented Reality as a Training Tool

The emerging technology of augmented reality is becoming more viable for fleets that want to recruit and retain technicians.

Matt Johnston | Division Head, Commercial Solutions Design Interactive Inc.
December 3, 2019
Government, Business, Safety, Logistics, Perspective

Perspective: Let Your Voice Bring About Change

When the laws governing the trucking business inevitably change, those who show up and speak up can help bring change for the better.

Donald G. Oren | Chairman, Dart Transit Co.
November 22, 2019
Business, Technology, Safety, Logistics, Perspective

Perspective: Blockchain Useful in the Food Supply Chain

Blockchain technology is capable of providing end-to-end transparency about where food originated and traveled, which can help reduce the risk of foodborne illness and the cost of produce contamination.

John Monarch | CEO & Co-Founder, ShipChain
November 19, 2019
Government, Business, Perspective

Perspective: What AB 5 Means for California Trucking

California’s recent passage of a law that will limit when and how a business can contract with an owner-operator for trucking services is causing concern.

November 4, 2019
Business, Logistics, Perspective

Perspective: Bringing Aptitude, Attitude to Hiring

The biggest change in the recruiting process for drivers and technicians is more emphasis on aptitude and attitude, says Kari Beeson of Transervice Logistics Inc.

Kari Beeson | Senior director of recruiting, Transervice Logistics Inc.
October 21, 2019
Business, Technology, Logistics, Perspective

Perspective: Diversity Is Essential in Fast-Moving Industry

Diversity is a core tenet of any high-performing team, and its importance is heightened the faster a company grows. This is especially true in the logistics and freight-matching world, says Lily Shen of Transfix.

Lily Shen | President and Chief Operating Officer, Transfix
October 15, 2019
Government, Business, Technology, Safety, Perspective

New Chairman's Perspective: Connecting the Trucking Industry

From Randy Guillot: The business of moving freight is all about connection. The connection between shipper and carrier, between driver and vehicle, between technician and engine — all of these are critical.

Randy Guillot | Chairman, American Trucking Associations
October 9, 2019
Government, Business, Technology, Safety, Perspective

Perspective: Harnessing the Power of Trucking

ATA President Chris Spear: Throughout our lives, we rely on a multitude of goods and services to prosper as individuals and as a nation. But no industry is more central to that story than trucking.

Chris Spear | President and CEO, American Trucking Associations
October 7, 2019
Government, Business, Technology, Safety, Perspective

Perspective: Appreciating the Journey as Chairman

Barry Pottle writes: One of the things I’ve learned about trucking is you need to appreciate the journey. It was a lesson I took to heart at 18 when I started my career in this industry as an owner-operator, and one that served me well in my time as American Trucking Associations chairman.

Barry Pottle | Chairman, American Trucking Associations
September 25, 2019
Business, Technology, Equipment, Safety, Autonomous, Perspective

Perspective: Preparing for Autonomous Repairs

As more and more vehicles with autonomous components enter the transportation landscape, the issue of repair and maintenance for those systems becomes more important for trucking fleets.

Michael Buck | President, MCB Fleet Management
September 18, 2019